Digital Creatives
Collaborating with the Social team and SMEs, I created over 100 multimedia assets, including motion graphics, animated typography, and videos, for IDP’s social channels. These efforts contributed to a growth of approximately 50k new Instagram followers and 35k on TikTok in one year. Showcasing three popular series below:
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Instagram Followers
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TikTok Followers
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Views Per Post
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Assets Created
Animated GIF
IELTS Idioms
To meet learners where they were, I initiated and designed IELTS Idioms, a weekly short form series for Instagram and TikTok. Each idiom was visualised through a branded motion graphic, with nearly 100 animations created across the run. The series grew the follower base, lifted engagement meaningfully, and several videos reached 60K views on TikTok.
Online Learning
Band descriptor
Collaborating with the SMEs, I created this series to explain the IELTS band descriptors to test-takers, outlining the standards and criteria used to assess their Speaking and Writing tests. Through these short videos, I broke down the complex band descriptors, making them easy to understand and digest. Selected exmaples:
Animated Tip
test day Preparation
I created this short series to inform test-takers about what to bring and what to be aware of on their test day, all in a fun and engaging way. Selected examples:
