Collaborating with the Social team and SMEs, I created over 100 multimedia assets, including motion graphics, animated typography, and videos, for IDP’s social channels. These efforts contributed to a growth of approximately 50k new Instagram followers and 35k on TikTok. Showcasing three popular series below:
IELTS Idioms
To align with the short content trend, especially on TikTok, and to engage and educate IELTS test-takers and English learners in a fun and interactive way, we launched a weekly learning series called ‘IELTS Idioms’ on Instagram and TikTok.
I created nearly a hundred animated idioms with IELTS branding colours, which led to strong engagement and a significant increase in followers, with some videos reaching up to 60k views on TikTok. Here are a few examples:
Band descriptor
I created this series to explain the IELTS band descriptors to test-takers, outlining the standards and criteria used to assess their Speaking and Writing tests. Through these short videos, I broke down the complex band descriptors, making them easy to understand and digest. Here are a few examples:
test day tips
I created this short series to inform test-takers about what to bring and what to be aware of on their test day, all in a fun and engaging way. Here are a few examples:
More Work
