This case study shares my experience refreshing the app experience, covering both UI and UX improvements made to better support user journey.
Client
IDP Education helps international students study and relocate abroad through a global network of over 190 offices in 35 countries and 2,200 counsellors.
My Role
As the UX/UI Designer, I collaborated with the Product Owner and Engineering team to overhaul the app’s interface and enhance core features & navigation, resulting in clearer navigation, improved usability, stronger visual appearance
Skills
Wire-framing, Interactive Prototyping, User Testing, UI Kit (Branding), UI&UX design
Timeline
2022 - 2023
Define the problems
I collaborated with product stakeholders in workshops to review the app, identifying current issues and shaping design goals.
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Outdated UI: Lack of a modern look impacts user trust and long-term engagement.
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UX Inconsistency: Inconsistent layouts and navigation patterns create a fragmented experience
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Performance Lag: Heavy, redundant visual assets make the app feel sluggish.
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Complex Navigation: Difficult discovery of key features due to a non-standard layout.
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Support Gap: Missing a direct-to-counsellor communication channel to drive user value.
Approach to addressing these:
✓
Uplift the layout of primary touch-points (Home, Browse, Apply, and Contact), ensuring a more intuitive experience.
✓
Modernise the App UI kit and align with the IDP design system to create a seamless brand identity and a more cohesive aesthetic across the platform.
✓
Optimise imagery assets and components to eliminate clutter and prioritise high-value information.
✓
Introduce a real-time chat feature to connect students with counsellors directly, shifting the app from a simple tool to a high-value support ecosystem.
Home &
Side menu
Course
Listing &
Course
Detail
Uni
Listing &
Uni
Detail
new Look & feel
Elevated the visual language by replacing dated gradients with a refreshed colour palette. I also redesigned all primary components within the UI Kit to align with modern design standards and ensure visual cohesion.
learnings
Through this update, it became clear that improving a product’s experience requires balancing freshness with familiarity. Aligning components and interaction patterns created a more cohesive system, while thoughtful reduction of clutter helped users focus on what truly matters.
More Work
